Cleveland Cavaliers Introduce Refreshed Brand Identity
Updated Logo Collection Reflects Young and Talented Team
June 2, 2022 9:53 AM CLEVELAND, OH
The NBA Cleveland Cavaliers have unveiled a refreshed brand identity with an updated logo collection that reflects the team's young and talented roster. The new logos were designed to be modern and timeless, while paying homage to the Cavaliers' rich history.
"We are excited to introduce our new brand identity, which we believe better reflects the young and talented team we have today," said Cavaliers President of Business Operations Nic Barlage. "Our new logos are modern and timeless, and they pay homage to our rich history while also looking to the future."
The primary logo features a silhouetted figure of a jousting Cavalier encircled by the words "Cleveland Cavaliers." The logo has been updated with a more modern font and color scheme, and the Cavalier figure has been slightly redesigned to give it a more dynamic look.
The secondary logo is a more abstract interpretation of the Cavalier figure. It features a stylized "C" shape that is reminiscent of the shape of a basketball. The logo is available in both a white and a black version.
The Cavaliers also introduced a new wordmark logo that features the team name in a bold and modern font. The wordmark logo is available in both a black and a white version.
The new logos will be used on all of the Cavaliers' uniforms, merchandise, and marketing materials. They will also be used on the team's website and social media accounts.
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